Design Overview:
Topmost Empire is a real estate company that specializes in high-end properties. They provide personalized and professional services to their clients and aim to be the top choice for luxury real estate buyers and sellers. They approached me to design a logo that reflects their brand values and positions them as a premier real estate agency.
Design Concept:
The logo design for Topmost Empire is inspired by the brand’s values of luxury, excellence, and prestige. The primary brand color is Autumn Orange, which is associated with warmth, energy, and success. The color is chosen to represent the brand’s ambition to be at the top and its commitment to providing excellent service to its clients.
The brand icon features a podium with money rising to the top, symbolizing Topmost Empire’s aim to help its clients achieve financial success in the real estate market. The icon is designed to be simple, memorable, and versatile, allowing it to be used across a variety of media platforms.
Design Process:
The design process started with a consultation with the client to understand their brand values, target audience, and design preferences. Based on the information gathered, I developed a design brief that outlined the project’s objectives, scope, and timeline.
Next, I created several initial design concepts that explored different design directions, typography, and color schemes. After feedback from the client, I refined the designs, focusing on the brand icon’s details and typography.
The final design features a clean and modern font that complements the brand icon’s bold and dynamic shape. The typography is designed to be legible, versatile, and suitable for use across different media platforms. The brand icon is used in combination with the brand name, creating a unified and cohesive brand identity.
